Of course, it would be nice if we had some evidence to support the Sears house brand Diamond Medal's link to Parker...
umm, how about this ad:
http://www.goantique...id,1418285.html
Well, my bold line was meant to be... foreshadowing... not a plea, per se, though always I am thrilled when more information results from valued sources
Anyway...
Cue the foreboding music, " Dah DAH DummmmMMMmmmmmm...."
What I inferred from
Fultz's comments back in '02 or so on that Zoss discussion, when he said--probably to paraphrase, "
Think Sears"-- was that Sears tended to rebadge well known brands, sometimes with (sometimes without?) styling tweaks, to sell as its own products; Kenmore washers come to mind. Much of what they carried was not junk, but rather items of quality, made by well-known sources, but with Sears branding.
Certainly it seems likely that the Sears Diamond Medal pens were outsourced, manufactured by other pen manufacturers of the time. There are DM's that resemble other product lines of the National Pen Company of Chicago, for instance, at least iirc.
Of course, when I found my first couple Diamond Medal Vac-Fil pens, I did not know that Diamond Medal in general was a Sears pen.
Yes, it is highly unlikely that Parker would allow other, lower price point brands to simply steal its Vacumatic Filling system and aesthetic style, as I'd wondered aloud. Indeed, it seems in the midst of the Great Depression it would be prohibitive for an upstart to try to remanufacture Parker's technology and look, not to mention handling the legal risk. The, "Think Sears" was a valuable clue by someone with some familiarity with these pens, as to what really was the connection. It was not an issue of "stolen" engineering.
But, before we move on to discuss that connection and-- having shown some images of Golden Pearl (seen too with Vacumatic, proper) and Silver Pearl mosaic pattern DM's-- let's show the third color of Diamond Medal mosaic pattern Vac-Fil, Emerald Pearl. John Danza put one up earlier, which appears to be the smaller- or Slender- pen.
I've also shot one pen, this one not my own, also Slender. Parker catalogued only the brown color. Gray and Green are part of the added charm of the Diamond Medal pens
Again, tragically I passed on chance for a full size pen (set indeed with nice DM case) some years ago. Ah well...
So, although no doubt most readers have already arrived at the conclusion at hand, or knew perhaps before this thread began (after all this thread has cropped up before), we conclude that:
Sears Roebuck's mid 1930's pens including: Diamond Medal Vac-Fil pens, some DM button-fillers, certain Webster pens and even some Good Service pens, all appear to be... rebadged Parkers. And just to round out the concept, let's at least mention not a pen by Sears but instead Woolworth's Fifth Avenue pen
Rebadged Parkers. Rebadged Parkers. Rebadged Parkers.
Re... Badged... Parkers
Let that thought percolate. No doubt even when I was even more a hack amateur newbie Parker collector than I am today, there were plenty of individual collectors who knew about the Parker- Diamond Medal connection.
But, in those bygone days of the internet, way back in '02, there had not been much, if any, online discussion of that connection. Having read most Penworld, Stylus, PENnant, Pen Fanciers Magazine, I recall no print article addressing the connection.
While by today, awareness of the mid 1930's Parker- Sears (DIamond Medal,etc) connection largely has diffused through collecting circles, many have but a casual familiarity with it. The depth of the connection- the number and styles of pens to be found- is not widely recognized.
Some issues and question to consider in learning about rebadged Parkers:- Rebadged Parkers, labelled for Sears and for Woolworth's, are never quite identical to native Parker items
- Rebadged Parkers offer some plastics unlike anything found on catalogued Parker pens, proper
- Which Parker served as templates for the rebadged Sears Diamond Medal pens?
- Rebadged Parkers offer some interesting twists on plastics that did appear on Parker pens
- What evidence is out there to support the connection between Parker pens and some Diamond Medal, Webster and Good Service pens all by Sears and the Fifth Avenue at Woolworth's?
- Is "rebadged Parker" even the best term for these critters? I believe (but don't insist that) I coined the term, and it seems to fit, but I am amenable to better labels before pushing for Collector Consensus status for the term.
- Why would Parker- the "premier pen maker" allow its vaunted Vacumatic and other nice pens to be issued in less expensive form by Sears?
- What about some odd Parker pens-- such as the green set that started this thread (shown by FPB'er csikora)-- that pack Parker nibs and trim, but which resemble some of these rebadged pens. Could these be... uhhh... rerebadged Parkers? Meaning... Parkers "meant" to be rebadged as some other label (eg. Diamond Medal) but ultimately released as Parker pens, proper? Or should that be... derebadged?
This probably is more than enough fodder for one post.In the next post I'll follow up on Matt's post regarding evidence of the Parker- Sears connection, mainly ads from Sears catalogues.
-david